#404 is built by 02 best friends and their striving need to become famous …

What happens when business strategy meets cinematic storytelling? You get #404. Coming from a background in business administration and management, Shamikh knows what makes a company tick. Esha, on the other hand, brought a creative spark honed by her passion for filmmaking and acting. Together, they’ve fused their diverse backgrounds into a shared love for marketing, building #404 from the ground up.

With a combined 10+ years of freelancing in the marketing industry, Shamikh and Esha saw firsthand where the traditional agency model breaks down. They realized that for most brands, launching a successful campaign is an absolute logistical nightmare—juggling studio bookings, hunting for models, hiring photographers, brainstorming content, and enduring endless post-production edits before a single post even goes live.

To solve this, they built #404 : the ultimate one-stop shop for modern brands. We eliminate the friction by offering our in-house studio space to clients at zero additional cost. From sourcing top-tier talent and modeling options to handling the entire pipeline of ideation, editing, and posting, #404 takes care of it all. We manage the chaos so your brand never misses a trend.